Running your own electrical business is rewarding, but it can be stressful if you’re short on clients.
One way to avoid this is to promote yourself to attract more business. If you’re already strapped for cash, you probably think any form of advertising is out of the question – but the good news is, there are plenty of cheap and even free ways you can get your name in front of potential customers.
Whether you’re just starting out, or you’ve hit an unexpected quiet patch, some clever promotion can get things back on track fast.
Here are 3 simple and affordable ways to promote your electrical business...
1. Get Found Online?
These days, just about everyone goes online to research products and services before they make a decision. So, when people are searching on Google for their local electrician, make sure they can find you.
Having a website is a must, so if you don’t already have one, find room in your budget to make it happen. You can save a lot of money on a DIY site, but keep in mind, the results won’t be that same as if you hire a professional.
When your site is up and running, make sure it looks the part and tells potential customers everything they need to know. A website that looks unprofessional will not convince clients you are the sparky for the job. Hire someone to help you with your site if you need – your investment will pay you back with interest.
2. Try Networking?
The word alone is enough to make most sparkies run a mile, but networking doesn’t need to be cringeworthy. If you’re picturing stiff handshakes, awkward small talk and longing stares at the exit, think again.
The best type of networking for sparkies is not necessarily corporate functions – you’ll likely get better results engaging with your local community.
Get involved with your local sporting club, community group or school event. Attend, participate or volunteer – anytime you get involved, you’ll meet people who will potentially be needing an electrician soon. Sponsorship takes things a step further and is a great way to get your brand on signage, brochures and newsletters, but it does cost. It’s worth looking into though, as it may be cheaper than you think, and it’s a very effective way to get your electrical business in front of the locals.
3. Encourage Referrals
An oldie but a goodie – referrals can bring you a heap of new business if you play your cards right. Of course, it’s all about doing a stellar job every time, so your customers rave about you to their friends.
But this doesn’t mean you sit back and wait for the phone to ring – if you are a tad more proactive, you’ll significantly increase the number of referrals you get.
Getting some 5-star online reviews is worth a dozen referrals. It can lead to more business and assures potential customers you know what you’re talking about and can be trusted. You can encourage happy customers to leave reviews by adding a note on their invoice or sending a quick email. You can even provide an added incentive like a discount off their next job if you really want to twist their arm.
Final Word on Simple and Affordable Promotion
When it comes to promoting your electrical business, it’s easy to put it off because you don’t have the time or money to do it now. But the truth is, it doesn’t have to take long, or cost you much, to get your name out there. Try the above tips to get started – and watch that diary fill up!
Over to You
Do you have any more easy and affordable ways to promote an electrical business that you’d like to share? We’d love to hear them!